Cavalli Announces Summer Collection Tour in collaboration with Selfridges Show and Pop Up

Cavalli, a luxury Italian fashion brand, announced Wednesday night that they are planning to collaborate with British Luxury Retailer, Selfridges. Selfridges was the first stop on Cavalli’s showcase international tour titled the, Wild Leda Summer Collection.

The collection features a wide range of products ranging from accessories and beachwear to furniture. The collection, designed by creative director Fausto Puglisi, was an effort to pay tribute to femininity. Consumers are encouraged to access the ready-to-wear collection, which will be featured within the pop up.

Not only will Selfridges host the pop up itself, but the restaurant located within the luxury department store is set to adopt the theme of the collection, inspired by “mythological inspiration of Wild Leda meets that of Damien Hirst’s Pegasus”, as stated by a Cavalli executive. It is reported that London’s very own Seflridges was chosen as the destination for the line’s release due to their luxurious atmosphere and location. Cavalli executives believed that their Summer Vision for the collection would be entirely successful in this location, and are looking forward to seeing the success.

Selfridges will host the pop up for four weeks, beginning June 1st, located on its second floor at the London location.