FASHION LAW CURRENTLY IN LEGISLATION THAT COULD CHANGE THE TIDES

Even too many swimsuits flooding to shore can drown you—  overwhelmed by slews of new styles, oversaturated with the waves of Tik-Tok oriented microtrends, and overwrought with end-of-summer sales, the swimwear industry could use a moment to slow down and catch a breath. 

Like Kelly Slater and Pamela Anderson, the lifeguards coming to our rescue don suits; yet rather than high-cut red nylon, these suits mean business. Groundbreaking fashion legislation enters Congress with the New York Fashion Act conquering the nation’s fashion headquarters on a state-level and the FABRIC Act tackling the country on a federal basis. 

What is the New York Fashion Act?

Fully titled the Fashion Sustainability and Social Accountability Act, this bill would require that any and all retailers cashing in at over $100 million in annual revenue with headquarters in New York State publicly present a minimum of 50 percent of their supply chain. From the sourcing of raw materials to the site of product manufacturing, this map must also include each brand’s contribution to the acquisition of a fair wage, the conscious management of water and chemicals, and the monitored emissions of greenhouse gasses. Notably, this report would force retailers to further disclose material production volumes– in other words, the total mass of textile produced and sold. Such transparent disclosures would not only force corporate administrations to take accountability for their ecological footprints, but additionally to exhibit concrete plans to reduce such numbers in accordance with the Paris Climate Accords.

Should any company fail to disclose this information, they are to be fined 2% of annual revenues– which, at the levels of LVMH and Gucci Group, both NYC-based, could be catastrophic– a fitting incentive to go green. Fines collected from those who refuse to comply with the new demands funnel to a community fund in support of the New York Department of Environmental Conservation– promising transformative corporate action if not funding for further legislative action. Although regulatory laws in California– such as the banning of fur sales or the Garment Worker Protection Act – mark similar attempts to encourage humane clothing production, a bill like the New York Fashion Act is unseen so far in the American government as it poses a hefty ultimatum: change your ways, or pay the price. 

Perhaps New York Governor Kathy Hochul should sit front row at New York Fashion Week more often! 

What is the FABRIC Act?

An appropriate acronym for “Fashioning Accountability and Building Real Institutional Change,” the FABRIC act (S.4213) enters the US Senate with the intent to specifically regulate the labor and production segment of the supply chain. Coincidentally proposed to the United States Congress by a New York senator,  the bill most significantly suggests an enforced minimum wage for garment workers. Less than two percent of garment workers worldwide earn a living wage, over 100,000 of which are based in America. To eliminate wage theft from the American factory would essentially summon a tsunami of offshoring cheaper labor overseas, yet the FABRIC Act proposes an incentive for responsible reshoring in the form of 30 percent company tax credits and a $40 million domestic grant program to revitalize garment manufacturing within the US. Additionally, the FABRIC Act proposes the creation of a nationwide garment industry registry to increase the transparency of the supply chain, as well as a position of Undersecretary of Labor of the Garment Industry to enforce the new regulations upon any companies contracting or subcontracting factories found in wage violation. 

After a wave of globalization engulfed the post-war market in the 1950’s, the FABRIC Act suggests an opposing tide of Made in the USA labels to approach the contemporary industry. However, taking into account the higher costs of labor under a regulated minimum wage, the consumer’s costs are sure to simultaneously rise.

Should either, or in an ideal world, both of these bills pass into effective law, not only will the current system of the American fashion industry radically change, but the international economy will face consequences. New York and California mark immense fashion capitals; consequently, the movement of the luxury juggernauts stationed there will slingshot the industry as a whole into uncharted environmentally-friendly territory.

Want to make a change? Visit our TREND tab to shop Sustainable Swim Wear & live out your best Green Girl Summer.

Written by Lily Moskowitz

KEHLANI x H&M SUMMER 2023 COLLAB HITS THE RIGHT NOTE

After Bad Bunny’s Album of the Summer influences swim style, music continues to make waves in the expression of clothing design.

For their summer 2023 campaign, fast fashion juggernaut H&M collaborates with Billboard’s Women in Music Rulebreaker recipient: Kehlani. Although Kehlani was dubbed a Rulebreaker back in 2017, her work continues to venture into uncharted waters. Topping R&B charts and mixing hip hop influences with soul and groove, Kehlani’s modern pop creates a vibrant and genreless feel that translates gorgeously into H&M’s summer swim line.

As the face of the campaign, Kehlani brings both her musical identity and cultural identity into the energy of the editorial. Born in Oakland, CA, Kehlani’s Filipino, indigenous, Mexican and black heritage channels her inner island girl.

Not only does the campaign video feature the singer-songwriter’s new track “Tangerine” off of her new album “Blue Water Road,” but Kehlani’s coastal origins imbibe a tropical feel to bikinis, one piece suits, beachside apparel, and accessories. Vibrant colors, adjustable ties, provocative Brazilian bottoms, high cut silhouettes in jewel-tone jungle palettes of fuschia, jade, chocolate brown, and cream.

“I love it when fashion and music share a vibe. They help each other express style, emotion and personality. So for summer, I'm looking forward to wearing the bright colors from H&M's collection!”

Kehlani

Kehlani additionally collaborated with H&M as part of their “Innovative Circular Design Story” at the 2021 Fashion Design Awards, and the ecologically conscious strategy continues; this summer’s swim debuts in recycled polyester, recycled polyamide, and recycled elastane at fast-fashion accessible prices from $5.99 to $24.99.

H&M looks to the future with high hopes for their ecological progress, as their production team intends to utilize only recycled materials by the start of the next decade. See highlights from H&M Group’s 2021 Sustainability Report (Slides 5-6).

Stream Kehlani’s new album now on Spotify & Apple Music.

Written by Lily Moskowitz

"UN VERANO SIN TI"

The Summer Album That Sparks Style:

Single & Sizzling in One Piece Suits

images edited by LILY MOSKOWITZ courtesy of: "UN VERANO SIN TI” album cover & BAD BUNNY for BILLBOARD.

suits available on SSENSE and FARFETCH.

Whether it be the punk scene of 1960’s London; the unabashed flamboyance of 1970’s pop costuming; the grungy girl rock of the late 90’s; or the genre-defying fluidity of the 2010’s…

Historically undeniable is the intersection between music and fashion.

If art decorates space, music decorates time. What plays on the radio — or from the aux cord— ultimately sets a mood for societal movements and sways the cultural zeitgeist upon clothing in particular.

This summer’s musical chart toppers from Puerto Rican rapper Bad Bunny predict a sweltering season ahead. 

Titled “Un Verano Sin Ti,’ or roughly translated “A Summer Without You,” Bad Bunny’s fifth studio album delivers funky reggaeton beats and bass-lined pop influences hot enough to swelter up the summer’s swimwear style. Already the most streamed album on Spotify so far in 2022, this project celebrates the rich tapestry of Latinx heritage. Focusing on the self and the redefinition of identity, hits like “Yo No Soy Celoso,” or “I am Not Jealous” assert Single Girl Summer to be in full swing. 

Appropriately, the season’s Resort 2023 trends as debuted so far have mirrored Bad Bunny’s sentiment for singularity & solidarity. A stark contrast to the complex, strappy, multiple piece sets infiltrating low grade online retailers, the Luxury One Piece suit reclaims a sense of divine femininity and empowerment in its subtle show-and-tell of the figure.

Recent releases from MOSCHINO, MICHAEL KORS (Both Slide 1) & DOLCE&GABBANA (Slide 2) remind us of the One Piece’s timeless allure, while latest collections from JADE SWIM (Slide 1) & FLEUR DU MAL (Slide 2) invoke hourglass silhouettes slinky enough to flamenco dance in the Miami heat.

Notably, ecologically conscious activewear brand ABYSSE (Slide 2) designs for the sustainable as well as the sporty with pieces meant to ride the waves.

Ring in Single, Sizzling Summer & Shop Our Favorite One Pieces Yet!

Written by Lily Moskowitz