IN MIAMI, PARAISO MOVES SWIM WEEK RUNWAYS TO JUNE

Swim Week runways in Miami will present designer collections to the media one month earlier, from June 8-11, 2023, for the first time in nearly two decades. Designers, buyers, and creators who use the events to promote seasonal, branded content throughout the international swimwear industry season requested a date change, which resulted in the date change. 

With a worldwide lineup of trade fairs taking place throughout June and July, it only makes logical that previews of Resort and Swim collections would be displayed sooner - and there's no larger industry gathering than Miami Swim Week. 

The swim runway presentations in Miami have clearly blazed a trail in terms of their capacity to reinvent design, promote inclusion, and emphasize diversity.

ONEONE, a Paraiso Miami Beach partner brand, owns and runs its factory in Colombia, where they manufacture each order as it is processed by both merchants and customers. "There are several brands that we have seen improve their sustainable efforts in the last few years and it’s such an integral mission of Paraiso to promote the possibility of adapting to these technologies and getting more brands in the industry, on board", Stojanovic explains.

In 2019, Paraiso launched the Upcycle Project, a design competition in which a select group of students is matched with design mentors such as Becca McCharen-Tran of Chromat and the designers of Bondi Born, L Space, Gigi C, Beach Riot, and Vitamin A. The project's new season is already in the works. In spring, designers and educational partners will be unveiled. 

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The glittering social media influencers, fashion editors, and buyers that come to Miami to admire and exhibit their own famously small fashion week ensembles will now mark their calendars one month earlier than usual.

The iconic Sports Illustrated Swimsuit event has also changed dates, continuing its connection with Paraiso Miami Beach and preparing to showcase its spectacular and energy-packed swim week runway show on Saturday, June 10 at the W South Beach. 

SI Tickets, a division of Sports Illustrated, will be the exclusive ticketing partner for all PARAISO swim week events. Passes for all events will go on sale later this month at www.sitickets.com. 

Acacia, Beach Bunny, Luli Fama, Azulu, Maaji, One One, Sinesia Karol, SHAN, and numerous other new and returning companies will be on display at PARAISO Miami Beach. The high and opulent Paraiso Miami Beach tent will be constructed right on Miami Beach, on the ocean side of Collins Park. PARAISO will also feature pop-ups and supplementary experiences in a variety of locations, including the W South Beach, Soho Beach House, and the Miami Design District. 

"We are happy to bring new collaborations to light and offer even more doors to customers, transforming the platform into a genuine Summer fashion festival for anyone to enjoy," Stojanovic said.

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STRAP UP FOR SEPTEMBER'S SURF EXPO WITH SANUK X SURFRIDER

As the countdown begins for Orange County’s Surf Expo on September 8th, the world’s largest boardsports trade show, eyes are peeled for the latest innovations in functional swim and beachwear.

The latest capsule collection from Sanuk elevates the classic seaside sandal in partnership with Surfrider, a grassroots nonprofit organization dedicated to oceanic preservation and marine conservation. Available in four gender-inclusive styles, the Protect Your Happy Place Collection features eco-conscious materials of hemp woven lining, responsibly sourced leather detailing from the Leather Working Group, and repurposed algae BLOOM foam footbeds. Considering the efforts from Sanuk to offer sustainable alternatives to the cow leather and suede that usually constitute a beach sandal, it is notable that their ecologically friendly collection remains financially accessible, ranging from $45 to $65 on the Sanuk site. 

In addition to donating a share of proceeds from this collection’s revenue to the SurfRider Foundation, Sanuk further donated $50,000 to the organization to advocate for the maintenance of clean oceans. 

Leave, quite literally, a clean footprint, and shop the Sanuk x Surfrider Collection Now!

TABRIA MAJORS x CUPSHE: MIAMI POP-UP AND LA COLLAB

Coast to Coast! Part influencer & part activist, Tabria Majors debuts a summer swim line with Cupshe –in an ode to their joint West Coast roots– yet takes the vivid collection far East for a ravishing runway show and exclusive pop-up at Miami Swim Week. 

Tabria wears “Mesh Top, String Triangle & Swirlfriend Bikini Set” from the CUPSHE x TABRIA collab.

Both Majors and Cupshe hail from Los Angeles as California natives, inspiring Tabria Majors to take up a role as co-designer and invoke her familiar cityscape’s vibrance into a series of nineteen swimwear separates, sets, and coverups. 

Happy CUPSHE shoppers at the Miami Pop-Up Event from July 16th-31st.

Yet what marks this capsule collection as especially newsworthy is that it constitutes Cupshe’s first plus-size line thus far. With accessible prices ranging from $20-$50, Cupshe’s line dedicated solely to women sizes 0X - 3X proves the wave of body-inclusivity to be one of vast scale. While other highly digitized, diffusion level retailers such as Forever 21 have also made the transition to a complete size range in swimwear, such deliberate merchandising from a beachwear specific brand like Cupshe perhaps persuades the likes of Frankie’s Bikinis and other luxury swimwear companies to follow suit (literally).

Tabria Majors wears the CUPSHE x TABRIA “Love Los Angeles Mesh Tie-Back One Piece.”

As an Instagram-based brand highly reliant on social media for its marketing success, it s(w)imply (get it !?) makes sense for Cupshe to collaborate directly with one of its many fearless, empowering, and influential shoppers; also on Cupshe’s list of high-class clientele include Bella Thorne, Hillary Duff, and Brandi Cyrus.

Tabria Majors greeting fans at the CUPSHE Pop-Up in Miami, wearing CUPSHE x TABRIA “Love Los Angeles One Shoulder Slit Maxi Dress.”

Count on the Tabria Majors x Cupshe collaborative capsule to make for a sizzling summertime selfie; Majors imbued the line with the exuberance of her own personal style, which does not attempt to hide or obscure the beauty of her body but instead embrace it. 

“I never want to shy away from swimwear, so we combined bold colors, unique patterns and textures, and unexpected color-blocking.” 

Giveaways and swag bags from the CUPSHE x TABRIA Pop-Up in Miami.

Peekaboo mesh, keyhole necklines, sultry slits, high waisted bottoms and high-cut hips define this collection to be the ultimate for figure flattering forms. 

Shop the line now at cupshe.com, follow Tabria’s body-positivity journey @tabriamajors & view highlights from the Miami Pop-Up @cupshe.

~CURRENT~ COLLECTIONS

MAAJI Presents FLASHBACK FRIDAY Summer 2022 Capsule

GOLDEN HOUR,

GOLDEN SUITS

Founded by Colombian sisters and sold in more than 57 countries, MAAJI features swim and active wear in fabrics curated from swimwear designer Laura Martinez’s country of heritage.

The online retailer’s mission to “support local sourcing and to deliver Colombian magic to the world” delivers a new installment of sparkle and shine with their latest collection of summer suits.

A retro-inspired, decade specific homage to the 1970’s, FLASHBACK FRIDAY: THE HIGH SUMMER CAPSULE presents color blocking and geometric prints in warm tones. Saturated in honey and drenched in sunset hues, these bikinis invoke the bold visual stories of the past that make us nostalgic for halcyon summer days.

Espresso brown & saffron yellow meet jeweled aquas and faded fuschias perfect for a walk through the tropics. Available in one piece styles, bikinis, separates, & surf shorts (as pictured).

Shop MAAJI at Nordstrom, Revolve, Amazon, Neiman Marcus, Anthrolopogie, & Bloomingdales or at maaji.com.

Written by Lily Moskowitz

FINANCIAL TIDINGS

Calida Group Acquires 100% Stake in Cosabella

REPORTING LIVE

Latest from PR Newswire asserts that COSABELLA, American lingerie and loungewear brand, has partnered with global-facing CALIDA GROUP in a transaction of $80 million.

Family-owned and Miami-based, COSABELLA brings the Italian heritage of founders Valeria and Ugo Campello into the limelight with sensual designs; a perfect fit for the external-facing international backing from CALIDA GROUP.

In wake of triumphs in the United States —ending 2021 with $29 million in revenue— COSABELLA rides a wave of exponential momentum.

Keep your eyes peeled for COSABELLA; with large potential as a omnichannel juggernaut, success is predicted for the intimates retailer in the European market particularly in partnership with CALIDA GROUP.

Written by Lily Moskowitz