Jimmy Choo launches its first beach collection with swimwear
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CATCH A WAVE
OR,
Catch Up On Our Archived Capsule.
CONSIDER THESE OUR DEADSTOCK PIECES.
XOXO,
THE TEAM AT SWIM WEEK CALENDAR
Beyoncé teases new Adidas x Ivy Park collection featuring swimwear
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BEYONCÉ MAKES HER FIRST FORAY INTO SWIMWEAR WITH IVY PARK’S NEW SUMMER COLLECTION
Read MoreFind Strength in The Silence with H&M’s Most Sustainable Swimwear Collection Yet
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H&M is thrilled to announce the launch of their summer 2021 swimwear collection. Their most sustainable swimwear collection yet!
Read MoreReina Olga Partners With Behati Prinsloo for Exclusive Swim Collaboration
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Proceeds from the Behati Prinsloo x Reina Olga swimwear collection will benefit Save the Rhino Trust Namibia.
JOLYN x Eryn Krouse Collaboration Swimwear Prints Sell Out In First Week
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Jolyn introduces 6 styles in the newly launched surf collaboration with influencer Eryn Krouse
Read MoreSwimspiration® Sustainable Swimwear Drives Metaphysical Healing with Crystals and Gemstones Embellishment
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Swimspiration swimwear brand helps create positive vibes by creatively aligning fashion with metaphysics.
Read MoreLands' End and Draper James Launch Limited Edition Swim Collection
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Lands' End and Reese Witherspoon's company, Draper James, debut a women’s collection of swimsuits, coverups and accessories
Read More
Modibodi’s Sustainable Bikini Briefs are Game-Changer Beach Goers Who Have Their Periods
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New Leak-Proof Period Swimwear Briefs Launched by ModiBodi
Read MoreNike Swim Launches Icon Collection for SS21
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Nike Swim Launches First Sustainable Swimwear Collection
Read MoreOnes to Watch: Inez Valentine Swimwear
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The queer and Latina-owned emerging NYC label offers luxe, sustainable swimwear with a backbone rooted in community and philanthropy.
The Attico Wants to Join You at the Beach
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The brand is launching on March 29 a beachwear capsule collection, called "State of Nature," carrying bikinis and one-piece swimsuits with a sexy touch.
Yumi Nu is Sports Illustrated Swimsuit’s first Asian curve model
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History-making moment! Sports Illustrated features first-ever curvy Asian model!
Read MoreDia & Co, The Leading Clothing and Lifestyle Brand for Plus-Size Women, Launches into Swimwear
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Curated Swim Collection Featuring Female-Owned Brands Andie Swim, Kitty and Vibe and Nomads Swimwear Debuts Throughout Spring
Frankies Bikinis Taps Hailee Steinfeld for Collaboration
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HAILEE STEINFELD'S FRANKIES BIKINIS COLLECTION IS A THROWBACK TO THE '70S
Read MoreRachael Wang x Ookioh Launch Sustainable Swimwear Capsule Collection
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Rachael Wang x Ookioh Launch Sustainable Swimwear Capsule Collection
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MICHAEL COSTELLO LAUNCHES DEBUT SWIMWEAR COLLECTION
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The Michael Costello x Revolve Swim Collection Launches on Revolve.com
Read MoreDESIGNER SPOTLIGHT SERIES: MEET MARIA REMEDIOS, HEAD SIREN OF SWELL OBSESSED SWIMWEAR
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DESIGNER SPOTLIGHT SERIES: SWELL OBSESSED SWIMWEAR
Read MorePatou launches Patou Plage
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In 2018 Maison Jean Patou was acquired by LVMH to relaunch women’s ready-to-wear at the iconic French couture house under the new identity PATOU. This week under the artistic direction, Guillaume Henry, the brand has launched a capsule beachwear collection named Patou Plage
As the website states…”Here's the perfect outfit for a chic and sunny break "à la Patou"!”
The collection is so perfectly French, it even features the prerequisite jaunty sailor hat ($385)
When Jean Patou founded his fashion house in 1914, he was considered – “the most elegant man in Europe” according to the American press – revolutionized women’s fashion. An aesthete and pioneer, Jean Patou designed simple and chic evening dresses, and introduced casual and sportswear into the woman’s wardrobe. He was also the first designer to mark his garments with an embroidered monogram of his initials.
This collection is a true testament to the legacy of the brand. Here are a few more of our favorite items.
