ROXY Unveils Third Sustainable Pop Surf Collection

Ever inspired by the oceans, ROXY presents its latest POP Surf collection, an eco-fabricated range of products from swim to wetsuits, designed to offer high-level technical products from the quiet waters of the Mediterranean to the Hawaiian shore break.

Style duality with sustainability at heart

Soft hues, tropical prints, athletic cuts… The new POP Surf collection ranges from vibrant designs to pastel tones, set in technical gear fit for a challenge. From bikinis and one-pieces to wetsuits, the collection is the perfect companion from the pool to the beach.

And at the very heart of the collection, ROXY’s sustainability efforts.

Nylon made from 100% regenerated polyamide in POP Surf swimwear, water-based glue, dope-dye yarn, neoprene made 100% from limestone and polyester made from recycled plastic bottles in the POP Surf wetsuits, production partners who take pride in sustainable and ethical efforts… The collection does not compromise.

What this truly means

–600 grams of solvent / VOC eliminated per wetsuit

–104L of water resources saved per kilogram of fabric

–25 plastic bottled recyled per wetsuit

-A step in the right direction

A perfect ambassador

For the 3rd consecutive season, 7x World Champion Stephanie Gilmore will be the face of the POP Surf collection. The Australian ROXY Girl has long been an ambassador for sustainability, urging supporters and partners to take the next step to care for our planet.

The POP Surf collection is performance-driven, stylish and sustainability-focused, a perfect reflection of the champion herself.

“We are surfers. ROXY’s DNA is the ocean. Ocean health is one of the most important and urgent issues in our Earth’s sustainability right now.” – Stephanie Gilmore, 7 x World Champion

Working together

The 2020 POP Surf collection is a proud partner of the Surfrider Foundation, an environmental not-for-profit organization that aims at defending the ocean and the coastline, waves in a sustainable manner.

ABOUT ROXY

ROXY, a brand of Boardriders, Inc., has been empowering female pioneers since 1990. The first and only exclusively-female global action sports brand, ROXY specializes in the development and design of trend-leading, technically innovative lifestyle and performance wear inspired by the Mountain & the Wave. By creating first-of-its-kind products designed for surfing, winter sports, fitness and yoga & cultivating a breed of female pioneers who changed the course of sport, ROXY has empowered all women to challenge the status quo in every arena of their lives.

ABOUT STEPHANIE GILMORE

Stephanie has dominated women’s professional surfing since she entered the scene in 2007 – winning a world title as a rookie and following with five titles in as many attempts – an accomplishment no other surfer, male or female, has achieved in the history of surfing.

Beyond her seven world titles, Stephanie has 32 elite World Tour victories. For her triumphs, Stephanie has also been awarded both the Laureus World Sports Award in 2010, considered the most prestigious award in action sports worldwide, and has received two ESPN ESPYs for Female Action Sports Person in 2011 and 2013.

ABOUT THE SURFRIDER FOUNDATION

The Surfrider Foundation is a worldwide not-for-profit organization dedicated to the protection and enjoyment of the world’s ocean, waves and beaches through a powerful volunteer chapters network. It gathers a community of everyday people who passionately protect their playground. Since its creation in the 80’s, Surfrider has raised awareness among thousands of citizens and had highly contributed to regulation enhancement regarding water quality, marine litter pollution and coastal planning.

Father and daughter create swimsuit that trans kids can feel comfortable wearing

The swimsuit was tailored to meet the needs of trans girls and the company uses the slogan "every girl deserves to shine".

A father worried that his 11 year-old daughter would feel uncomfortable in a swimsuit took it upon himself to design a bikini that would be comfortable for trans girls.

Last year, Jamie Alexander was heading to Panama with his daughter Ruby for a trip to the beach he discovered that there was no swimwear available for trans girls. After researching online he found many parents in a similar situation.

Although he had no background in fashion or textiles, he was successful in his goal to create comfortable swimwear for trans girls that wouldn’t trigger gender dysphoria.

The company, named after his daughter, is called RUBIES and its slogan is “Every Girl Deserves to Shine.”

“In the early days, when she socially transitioned,” Alexander said, “we put her in boys’ clothing for gym and swimming. But for swimsuits in public, it’s a general fear that you don’t want your kid to be sort of called out… it’s a potential safety issue.”

Alexander was helped by the business incubator, Ryerson’s Fashion Zone, who helped him network with industry advisers in fashion and technology.

Prototypes were developed and tested by 25 trans girls in the US and Australia and they now have a finished product.

Rubies is currently selling swimsuit bottoms for trans girls in black and sparkling pink which can be paired with tops purchased elsewhere.

Alexander says he would like to send free pairs to girls whose families can’t afford them.

They have plans to create a one-piece swimsuit and leggings for those who practice dance or gymnastics.

With each purchase, Alexander and Ruby include a handwritten card. On one card his daughter wrote, “You are like a star that shines bright, that’s more special than anyone else. And don’t let anyone dim that light.”

A woman who purchased the swimwear and received a card said: “As I was reading this, I was crying and this is tears of joy that someone really cares.”

Land's End, Draper James pair for swimwear collection

Lands' End is partnering with Reese Witherspoon’s Draper James on a size-inclusive swimwear collection featuring Southern-influenced magnolia and gingham prints and Americana design details.

The Draper James Lands' End collection is made up of 23 swim, apparel and accessory pieces in sizes XS to 3X and 2 to 24 with prices ranging from $29.95 to $109.95, with new styles debuting throughout March and April.

A portion of all proceeds from the collection will be donated to Girls Inc., an organization that promotes service, advocacy and body positivity.

"Lands' End's approach to swim and dedication to fit-testing in all sizes was in line with our goal to deliver comfort, style and body confidence," Witherspoon said, saying the collection offers “tried-and-true fit to women of all shapes and sizes."

"At Lands' End we pride ourselves on fitting every body and focus on creating comfortable pieces for our customer. We strive to provide our customer with the best possible fit to make her feel stylish and confident in her everyday life." said Chieh Tsai, Chief Product Officer, Lands' End.

The collection will be available at LandsEnd.com, DraperJames.com, Amazon.com, Lands' End retail locations, and Draper James locations in Nashville, Atlanta, Lexington, Kentucky and Southlake, Texas.

Dodgeville, Wisconsin-based Land’s End (Nasdaq: LE) also announced this week it was forming a retail partnership with Kohl’s after exiting a nearly two-decades long relationship with Sears.

Online orders via Kohl's will be directly fulfilled and shipped by Lands’ End, and products available in Kohl’s stores will focus on seasonal goods, including outerwear in the fall/winter season and swimwear in spring/summer.

Select Kohl’s stores will feature a Lands’ End shop-in-shop, similar to a model used in Sears stores.

Gwyneth Paltrow Collaborates With Proenza Schouler for Goop

The launch of Gwyneth Paltrow’s collaboration with Proenza Schouler for G. Sport — Goop’s athletic line — may have been held off “if it was another category,” said Shaun Kearney, Goop’s general manager of fashion and home. “We discussed holding the collection.”

With the current climate, many brands are postponing launches and rethinking marketing strategies. As the world turns to life’s bare essentials, retail (particularly the extravagance of luxury) has taken a back seat and been impacted by store closures and a variety of cancellations.

It’s activewear’s connection to wellness and “the Goop community looking to stay healthy” that made this release “a right fit,” Kearney continued. As nearly 40 million California residents alone were ordered to “stay at home” until further notice by Gov. Gavin Newsom on Thursday and other states are likely to follow to help manage the outbreak, wellness — from the mental to physical — has been a rising focus.

“We’ve been seeing an uptake in loungewear and athleisure,” said Kearney. (At-home workouts have been trending online, as fitness studios continue to turn to streaming.) The brand is looking to “alleviate stresses” at this time, he said, and “create a sense of normalcy in their environment.”

Paltrow and Kearney, who work closely, turned to Proenza Schouler designers Jack McCollough and Lazaro Hernandez simply because they were fans. “We both love their DNA,” Kearney continued. “Their creativity is relentless.”

The limited-edition collection, out online on March 22, marks Proenza Schouler’s first effort in activewear.

“We’ve been lucky enough to know Gwyneth for some time now and are constantly amazed by the work she is doing at Goop,” McCollough and Hernandez, who founded the line in New York City in 2002, shared in a statement. “When she called and asked if we would be interested in working together, we said yes. We love everything about Goop and know so many Proenza Schouler customers who live in both brands. In many ways, we consider Gwyneth to be the ultimate Proenza Schouler woman.”

Made in the U.S. and Italy, the line offers seven women’s styles, ranging in cost from $125 for a sports bra to $895 for a jacket. There’s also a $125 T-shirt; $155 “short-sleeve cutout” top; $795 jumpsuit, and bodysuit and leggings retailing at $145 each.

The launch is also G. Sport’s first designer collaboration. For her part, Paltrow shared: “Tapping Jack McCollough and Lazaro Hernandez’s relentless creativity and street-smart aesthetic brought an entirely new, cutting-edge feel to our G. Sport world. And the fact that this was their first go at a sporting collection made the collaboration feel even more special. I think the pieces truly speak for themselves.”

Bonjour Amour Swimwear: The Next Big Name In Women's Swimwear

Have you ever skimmed through your favorite Instagram influencers page and saw her on one of her fabulous vacations and said to yourself, "I want to have a vacation like that, but what would I wear"? Well, new resort and swimwear brand Bonjour Amour Swimwear has you covered and not just for what to wear on your next vacation but where to go.

Normally when you think of sheer and bold metallics, ruffles, custom floral prints, lace and satin you think of couture runway pieces, lingerie and evening wear. Well, think again… think beach… or, as Bonjour Amour Swimwear would have it, rooftop lounges, sun-soaked terraces and starlit cocktail gatherings in the summer by the water. All Bonjour Amour's fabrics are treated for salt and chlorine water making for a surprising twist on traditional swimwear while still being functional and body inclusive. With the market overflow of sustainable, minimalist, sporty swimwear brands, Bonjour Amour Swimwear is bringing all the glam you crave for your special night out in Ibiza, your romantic trips to Barcelona or your honeymoon in Paris.  Bonjour Amour Swimwear has pieces that will make you feel special no matter where you are traveling. Plus, on their blog, Bonjour Destinations, the online brand has a list of recommended five star resorts all over the world that could be perfect for your next trip.

As the new kid on the swimwear block, Bonjour Amour is already a coveted fan favorite of celebrity stylists, fashion influencers and top editors. The brand debuted with three collections that are perfect for any woman's lifestyle: the Bonjour Paris collection for the romantic fashionista, Bonjour Paradise for the sexy, Miami style fashionista and Bonjour Basics for solid color body sculpting basics that feel and contour the body like shape wear.

Bonjour Amour Swimwear's size range is size 2-18 with customizable cup sizes for all cupped pieces. Customers can choose their cup and body size so women with a size DD bust and a size 2 body can wear Bonjour Amour Swimwear's supported one-pieces by choosing a size DD bust for their bust and a size small for the body of the suit and vice versa. A woman with a C cup and a size 16 body can chose a C cup and a size XL for the body of her suit.

Tommy Bahama + Boomer Naturals Launch Co-Branded Collection of Wellness Products

Tommy Bahama, the iconic lifestyle brand, has partnered with Boomer Naturals, a health and wellness company, on a co-branded collection of wellness products. The Tommy Bahama+Boomer Naturals collection features CB5, the breakthrough new plant-based, doctor-formulated alternative to CBD. CB5 is a proprietary blend of natural ingredients that contains no CBD or THC and has been clinically shown to support the body's ECS regulatory system, which helps to reduce pain and inflammation, lessen anxiety and improve sleep and skin conditions.

This partnership brings together two companies dedicated to relaxation and healthy living, combining Tommy Bahama's legacy of style, quality and comfort with Boomer Naturals' commitment to health and wellness. The Tommy Bahama+Boomer Naturals CB5 products are a patent-pending blend of terpenes from plants including rosemary, cacao and black pepper. All ingredients in CB5 are on the FDA's GRAS (Generally Recognized as Safe) list. Created to enhance a healthy, relaxed island lifestyle, the Tommy Bahama+Boomer Naturals wellness products are designed to help alleviate issues like pain, difficulty sleeping and anxiety.

"We are very excited about the partnership with Boomer Naturals and the opportunity to extend our brand into the wellness category," said Doug Wood, CEO of Tommy Bahama. "Our collaboration with Boomer Naturals and their proprietary CB5 formula allows us to offer wellness products to our guests that promote health and well-being. It's one more way Tommy Bahama can help our guests to live a relaxed and healthy lifestyle."

"Tommy Bahama and Boomer Naturals are a perfect fit and we are proud to partner with such a well-respected brand," said Mike Quaid, CEO of Boomer Naturals. "Our goal at Boomer Naturals is to help people live a balanced and healthier life, and we think that's something Tommy Bahama's guests are interested in, too. They enjoy life and want to live it to the fullest. Our line of Tommy Bahama+Boomer Naturals CB5 products will help them do just that."

The Tommy Bahama+Boomer Naturals collection is available in a variety of products designed to help maintain physical and emotional health. Products come in different sizes, flavors, and applications – there are also two products offered for pets. The Tommy Bahama+Boomer Naturals collection includes:

• Pain Relief Roll-On: in 3 oz and 1 oz travel sizes

• Tinctures: AM, PM and Anytime in 3 flavors

• Gummies: AM, PM and Anytime in 3 flavors; in 5 count, 30 count and 60 count sizes

• InstaFreeze Pain Relief Cream

• Massage Oil

• Soon to follow will be Pet Treats and Pet Tincture

The Tommy Bahama+Boomer Naturals wellness collection is currently sold at Tommy Bahama retail stores and online at tommybahamawellness.com.

Vidal Swim Launches Vibrant Summer Collection on New E-Commerce Site

Vidal Swimwear (https://vidalswim.com/) announced it had officially introduced its innovative and unique swimwear line with a brand-new e-commerce site. The collection is set to excite and galvanize a whole new swimwear industry, using inventive swimwear accessories that pairs sleek, body-hugging swimsuits with an entire array of patterned and colored fabric bracelets, arm cuffs, anklets, collars and other accents. All accessories can be swapped out and shared between pieces, guaranteeing a new look each and every time.

"Women's swimwear really hasn't changed all that much over time: it's a one or two piece, then done," said designer and owner Michael Vidal. "No one has ever introduced an all-over swimsuit fashion look, from head to toe. We think women should be able to accentuate their individuality, let it shine forth. Our collection allows women to use fun, interchangeable accessories that can indicate tone, mood, flavor or tastes – whatever they wish to communicate at any given time. Basically, we've created a new, stylistic language in swimwear. And it's sleek and graceful, with plenty of attitude. This collection represents a whole new way to approach swimwear."  

With Vidal Swim, buyers can take one suit and created unlimited looks that represent personality and mood, both in and out of the water. Designs are wide and varied, representing a whole geography of watery paradises, from St. Tropez and Ibiza, to South Beach and the golden coasts of California. The Vidal Swim swimwear line currently includes the Holographic, Metallic, Prowl and Watercolor collections – gorgeous swimwear with all the accessories needed to mix and match.

"Just as jewelry or a scarf compliments an outfit, accessories transform a simple garment into a statement," said Vidal. "Accessorizing becomes a form of communication between the garment's wearer and the world, a way to interact with both one's environment and those in the environment. Vidal Swim finally brings those same design elements to complete an all-over swim fashion look. You wouldn't wear just a dress to a party without accessorizing. So why wear a swimsuit without accessories?"

The full line of Vidal Swim swimwear is currently available online now at www.vidalswim.com

'Real Good Swim' Styles are Made with Recycled Fibers from Plastic

Aerie's Real Good Swim capsule collection introduces a variety of swimwear styles that are made with recycled fibers from plastic bottles—also known as a material called REPREVE. To create the collection, over 1.2 million recycled plastic bottles were used. The sustainably focused swimwear line is brightly colored and full of different silhouettes like classic one-piece designs and high-waisted bikinis to help people feel comfortable in whatever they choose. In all, there are over 30 new Real Good Swim styles to discover. 

Ever a champion for real beauty, Aerie opted to photograph its newest swimwear collection on a diverse group of models who are unretouched.

Aerie's parent company, AEO Inc, is working towards reducing greenhouse gas emissions by 30% before the end of 2030 and aims to achieve net-zero emissions by 2050. 

GabiFresh Launches Safari-Inspired Resort 2020 Campaign with Swimsuits For All

Swimsuits For All Releases GabiFresh Resort 2020 collection

Leading size-inclusive swimwear brand, Swimsuits for All and style designer and blogger, Gabi "GabiFresh" Gregg have joined forces once again for her Resort 2020 swim collection. The GabiFresh x Swimsuits For All Resort 2020 collection celebrates the fearlessness and confidence shown by these women, each leaders in their own right in the female empowerment movement. GabiFresh strikes fierce poses alongside model and activist, Mama Cax, and model, Veronica Pome'e, in the 'wild safari' campaign, shot by famed photographer, Ben Watts, in the scenic Yucca Valley, California.

Each model has created a name for themselves in their own field. Gabi, one of the first plus-size bloggers to have her own modeling career and swim collections, debuts her latest line with the brand. She selected model and activist Mama Cax, as well as Veronica Pome'e, the first Polynesian swimsuit model to pose in Sports Illustrated, to join her in an expression of positivity and strength.

"Each of us has accomplished something we once thought was impossible," said GabiFresh. "We stand together in this campaign and hope to represent unapologetic passion, energy, and determination."

The 8-piece swim collection is available in sizes 10-26 with cup sizes ranging from D/DD-G/H cups. The collection takes on the latest swim trends which feature animal prints and bright colors in specialty fabrics with high waisted favorites to accentuate your best self. Styles to highlight are the Wildcat One-Piece, the Instincts Belted Underwire One-Piece and the Primal High Waist Underwire Bikini. Retailing under $120, the GabiFresh x Swimsuits For All 2020 Resort collection is available for purchase online at http://www.swimsuitsforall.com/gabifresh-swimsuits.

Swimsuits For All hopes this new campaign will honor Mama Cax's memory and the issues for which she championed. While the brand and entire team that worked on the shoot are deeply saddened by her sudden loss, we hope these images from one of her final projects will bring joy to those she knew. Her energy, passion, and unwavering positivity are just a few of the qualities the brand sought to convey with this new campaign.