Fashion Trend of the Summer: Coconut Girl
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Inspired by Hawaiian prints, surf culture, and a 2006 mermaid film called Aquamarine. “Coconut Girl” defines this summer’s aesthetic!
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CATCH A WAVE
OR,
Catch Up On Our Archived Capsule.
CONSIDER THESE OUR DEADSTOCK PIECES.
XOXO,
THE TEAM AT SWIM WEEK CALENDAR
Reina Olga Partners With Behati Prinsloo for Exclusive Swim Collaboration
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Proceeds from the Behati Prinsloo x Reina Olga swimwear collection will benefit Save the Rhino Trust Namibia.
JOLYN x Eryn Krouse Collaboration Swimwear Prints Sell Out In First Week
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Jolyn introduces 6 styles in the newly launched surf collaboration with influencer Eryn Krouse
Read MoreBack With A Splash! EDITED Breaks Down the Return of Swimwear Industry.
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EDITED takes a deep dive into the swimwear market and why retailers should be backing swim products for post-pandemic assortments and promotions.
NEW SWIM AND BEACHWEAR TRADE SHOW MEDITERRANEA TO TAKE PLACE IN MILAN
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In Milan, from 1st to 4th of July 2021, the smart and innovative Collective for Swim, Beach & Resortwear
Read MoreLands' End and Draper James Launch Limited Edition Swim Collection
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Lands' End and Reese Witherspoon's company, Draper James, debut a women’s collection of swimsuits, coverups and accessories
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The Swimwear Industry Playbook - Post Pandemic Edition
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While the absence of travel has hit sales at legacy brands, new disruptors have launched swimwear during the pandemic with some success. And there’s growing optimism about a summer reset.
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Dior Gets Arty With New Men’s Beachwear Collection
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Dior Collabs With Artist Kenny Scharf on Men’s Beachwear Collection
Read MoreInforma Plans Miami Coterie Event, Confirms August Return of MAGIC & Project to Las Vegas
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Miami is shaping up to be the hub for new fashion business this July.
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Nike Swim Launches Icon Collection for SS21
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Nike Swim Launches First Sustainable Swimwear Collection
Read MoreCoast, Trendz Trade Shows in Florida Expect Boost From Regional Stores
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Coast in Miami runs Wednesday and Thursday, and Trendz in West Palm Beach from April 25 to 27.
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The Attico Wants to Join You at the Beach
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The brand is launching on March 29 a beachwear capsule collection, called "State of Nature," carrying bikinis and one-piece swimsuits with a sexy touch.
Yumi Nu is Sports Illustrated Swimsuit’s first Asian curve model
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History-making moment! Sports Illustrated features first-ever curvy Asian model!
Read MoreDia & Co, The Leading Clothing and Lifestyle Brand for Plus-Size Women, Launches into Swimwear
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Curated Swim Collection Featuring Female-Owned Brands Andie Swim, Kitty and Vibe and Nomads Swimwear Debuts Throughout Spring
SPLASH PARIS MOVES JULY RESORT SHOW TO LONDON
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DUE TO THE GLOBAL IMPACT OF COVID-19 SPLASH PARIS IS MOVING TO LONDON
Read MoreCoco Reef Bra Sized Swimwear Launches A Virtual Road Trip Across America With The Flaunt Your Shape in Every State Campaign
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Coco Reef, a leading bra sized swimwear brand announced today that the Flaunt Your Shape in Every State campaign kicks off this week with a virtual road trip across America. The year-long, influencer driven campaign will accompany the launch of this season's new arrivals and feature a web exclusive Flaunt Collection, just in time for warmer weather.
With 2021 being the "Year of the Road Trip" the Flaunt Your Shape in Every State campaign delivers a creative way to go on a virtual vacation. The "road trip" across the United States will be an adventurous and engaging digital travel experience, celebrating real women of all shapes and sizes, spreading the body positivity message from coast to coast and everywhere in between.
Throughout the year, a diverse group of influencers, one representing each of the 50 states, will join in sharing their body positivity message while wearing Coco Reef swim, highlighting that beauty is not one size fits all. Coco Reef and LYCRA® XTRA LIFE™ fiber, will kick off the "road trip" this week, encouraging women all across the country to join the campaign by posting photos in their Coco Reef swimsuits and tagging #FlauntYourShape with confidence. Consumers can join the adventure on Instagram at @cocoreefswim and on Facebook for weekly content and updates to see women of all shapes, sizes and ages flaunting their curves.
"We're thrilled to launch the "Flaunt Your Shape" in Every State Campaign, which is about empowering women to appreciate and celebrate the natural beauty of their figures. With the help of our 50 amazing and diverse influencers, we're excited to expand the body positivity message and inspire women across the country to feel supported and confident in our fit solution Coco Reef swimwear!" said Rosemarie Di Lorenzo, Coco Reef Founder and CEO of Swimwear Anywhere INC
Established in 1996, Coco Reef is a steadfast leader in the supportive swimwear category. As one of the pioneer brands in bra sized swimwear, Coco Reef has utilized decades of industry know-how to provide bra sized, fit solution swimwear to a contemporary market. Their mission is to enhance, support and sculpt a woman's figure in styles that flatter curves and inspire confidence while delivering the reliable support of a traditional undergarment. One key component in the fabrics of Coco Reef swimwear is LYCRA® XTRA LIFE™ fiber, a swimsuit fabric that maintains shape retention that lasts 10 times longer than unprotected spandex. Combining detailed swimsuit construction and fabrics with LYCRA® XTRA LIFE™ fiber, the quality of Coco Reef swimsuits will last season after season.
The Flaunt Your Shape campaign, new arrivals and Flaunt Collection will expand the Coco Reef mission of creating and innovating with inclusive, fit -solution based swimwear, celebrating and empowering women to feel supported, wherever their road trip may take them.