Mediterranea is the new B2B event that will take place from 1st to 4th of July in Milan in Via Friuli 26, where a selection of Swim, Beach, and Resortwear will be presented to professionals, buyers, and specialist retailers. 

The contents of Mediterranea are the result of a reasoned and oriented proposal, the result of the experience of the professionals of Studio Zeta and Studio 360 Showroom, two important Milanese showrooms that have grasped the need for a niche Swim-Beach-Resortwear event and a reference point in Milan, Italian and International capital of fashion. 

Mediterranea is reserved for buyers, invited from all over the world, and selected among the beachwear specialists, pàp boutiques, department stores, and web retailers, for sector operators and for the press. This collective includes a selection of about 100 brands of swim, beach, and resort wear, including the most significant ones, as well as emerging brands from the Italian and international scene, with particular attention to the sustainability of the production chain. 

The dates have been defined to satisfy the timing of the buyers and the location of Via Friuli 26 in Milan has been selected to allow the discovery of the collections in a modern, elegant and, last but not least, "safe" place also in terms of Covid regulations, with controlled access and pre-established routes.