L'Agence, the renowned Los Angeles-based fashion and denim brand, is making a splash in the world of swimwear and resort fashion. As we eagerly await the arrival of spring, fashion enthusiasts can look forward to a stunning collection that promises to redefine beachside elegance and style.

A Dive into Luxury and Elegance

The highly anticipated collection features a dazzling array of 58 pieces, including 41 swim styles crafted from a blend of nylon and elastane, as well as 17 exquisite cover-ups designed in a variety of materials such as viscose, silk, polyester, nylon, and elastane. With prices ranging from $100 to $425, this collection offers both affordability and luxury for fashion-conscious beachgoers. Fashionistas, get ready to make a statement by the water!

A Noteworthy Expansion

L'Agence's foray into swimwear marks a significant milestone for the brand. It's the largest category expansion since they ventured into footwear in 2021. Tara Rudes Dann, the fashion director of L'Agence, expressed the brand's natural progression into swimwear, saying, "It was just natural. Following through all of the categories, after shoes, swimwear was the next step. What is that next challenging piece that she puts on in the dressing room after denim? It's swim."

Emphasizing the Importance of Fit

For L'Agence, the key to success in swimwear lies in ensuring a perfect fit. Rudes Dann emphasized the importance of incorporating boning, built-in underwire, and ruched details into the designs to contour the body. This commitment to fit extends to matching prints, colorways, and custom details that seamlessly tie the swimwear assortment to the brand's ready-to-wear collection.

From Beach to Lunch in Style

The versatility of L'Agence's swimwear collection shines through, allowing you to transition effortlessly from the beach to a chic lunch. A halter-neck printed frock and a black maillot with ruching and a deep-v neckline exemplify the brand's commitment to both style and comfort. The champagne shimmer balconette bikini, paired with a matching mesh sarong, adds a touch of glamour and radiance to your beachside look.

Brooks Nader: The Face of the Campaign

To celebrate the launch of this remarkable collection, L'Agence has chosen Sports Illustrated swimsuit model Brooks Nader as the face of their campaign. Nader expressed her excitement, saying, "I've been such a fan of L'Agence for years, and I've been waiting for the day they launch swim, so to shoot their campaign was the ultimate dream come true. The collection is timeless, and I'm so excited to flaunt it on my next vacation with my sisters."

Inspired by the Côte d’Azur

Drawing inspiration from the glamour of the Côte d'Azur in the '70s, this collection exudes a structured yet sexy old-school charm. This ethos aligns perfectly with L'Agence's core values of dressing women from day to night with impeccable fit and exquisite craftsmanship.

Signature Prints and Elegant Details

Every piece in this collection is a work of art, featuring in-house signature prints such as romantic florals and the iconic chain print. Custom metal hardware, including a gilded anchor belt, adds a touch of sophistication to the designs. Edgy grommets, luxe gold branded hardware, and jewelry-like chains adorn the straps and cutouts of bikinis, making them truly unique.

Resort-Minded Cover-Ups

In addition to the swimwear, L'Agence offers a stunning range of resort-minded cover-ups. These include crystal-embellished mesh sarongs and pants, elevated matching printed dresses, and silk-blend kimonos. Whether you're lounging by the pool or sipping cocktails at a beachfront resort, these cover-ups will elevate your style to new heights.

Get ready to embrace the upcoming spring season with L'Agence's debut swimwear collection. With its emphasis on fit, elegance, and versatility, this collection is set to become a staple in every fashion-forward beach lover's wardrobe. Stay tuned for its retail availability starting in February 2023, and make a statement by the water with L'Agence.