Livetrend has assembled some of the Top Trends from the recent SS22 Textile Fairs. Trends are unified by a desire to address the senses and concepts focus on visual and tactile effects, fusing screens and nature.

Seductive Touch

With a highly sensory appeal, the trend Seductive Touch is depicting the elevated focus on tactile sensations on screens and skins. The growing desire for touch comes not only from a contactless lockdown, but similarly from a rediscovered confidence and body positivity, all within the frame of more inclusive beauty standards. This new form of attraction is strongly inspired by nature’s unique and pleasing delights. Therefore, the alluring and suggestive qualities found in nature are enhanced. They translate into fluid handles and smoothly textured surfaces, that you want to touch immediately. For fabrics this means: flowing knits and ribs, supple satins and lustrous coatings with a luminous and daring shine-effect. Opposed to these silky, almost wet, finishings, attention is put on emphasizing more grainy natural textures as well. Taking leather as an example, which evokes the idea of literal skin, when its natural texture is enhanced. In addition, crinkled and brushed materials, whose surfaces invite for touch, are used to capture this tactile and intimate story as well. The colors of this textile trend fuse thrillingly alluring bolds and feminine pales into a sophisticated and subtly contrasted harmony. In conclusion, playing with sensations surrounding touch and sensuousness and a newly found nature-related sexiness celebrating females, merge SS22 textiles into a narrative of stimulating fantasies.

Augmented Nature

The Augmented Nature trend concept is based on the changing image of technology. Trust towards the opportunities of new technologies and the acceptance of their beneficial properties have built-up over the course of the pandemic. Today, digital worlds and AI are infused with an evermore human notion. This can be seen in more personal avatars and digital design, as well as social media, which has turned into a sort of second personality or diary for most people by now. We can also witness innovative designers creating garments solely for digital use and more and more consumers are focusing on avatar skins as a second wardrobe for their new alter-egos. This positively evolving relationship translates into an exciting mix of nature and virtuality. Psychedelic garden prints and fascinating surreal structures are poetically capturing the digital nature symbiosis. In terms of materials performance qualities, second-skin mesh and jersey, as well as innovative lustrous coatings, are key. The color palette is introducing new magical darks (ultraviolets and blues) and clashes them with cyber-brights for a digitally effective look. The striking visuals are harmonized with blurry finishings and cheerful print elements, which capture the new optimism regarding a more technological world.

Soft and Solar

The Spring/Summer 22 season is channeling all the positive and radiating emotions that people are releasing as the end of the pandemic is approaching. The Soft and Solar concept draws from this warm and luminous energy and spells out in vitamin-boosting color combinations and supple textile handles. Textiles evoke joyous associations of sunsets and a more dreamy outer-space reality soaking up the vitality of the sun. Regarding color ranges, gradients that accentuate movement, infuse soft natural tones with joyfully bold colors. The color hues are depicting a reddish palette, introducing fiery oranges alongside peach and fuchsia. The overall look balances between sun-washed effects and an almost chemically or digitally-enhanced finish. Random reflections capture hallucinogenic and lively effects of nature and add to the rich virtuosity of color harmonies and patterns. The fresh solar spirit in prints and dies includes updated ombrés and tie & dyes, as well as other vague and faded structures. Soft yarns and lightly vibrating qualities are important to bring the magnifying and fluid effects from prints to the fabrics as well. Through the transparent and fluid qualities of this story’s key materials, new color nuances and layer effects are created, which intensify the uniquely poetic character of its products. The aspect of transparency can also be interpreted as one of the new normative standards within the production process, which is similarly based on an intensified nature-human-connection, as is the solar theme. Finally, these two interpretations of transparency both allude to the evermore uniting fact that we all live under the sun together.

Structural Hub

Within the context of the Structural Hub, Livetrend explores the new norm-core desire for uncompromising yet magnifying comfort. A calming and tangible need to feel protected is pairing with the wish for freedom and liberation. The result: a fresh and modular taste for hyper-tactile surfaces. More innovative materials are enhanced with origami-style finishings to create 3-dimensional structures, that resonate a cocooning reassurance. Transcending the comfort of the home-hub, this dynamic 3D finish is creating possibilities for new creative fantasy volumes due to the materials ability to expand and decrease. Agility is key here. Next to these more dramatic textile interpretations, more subtly textured ribs and seersucker are becoming the new staples for commercial products. But even for those, the dynamic properties of the structural fabrics and the associations surrounding wellness and mindfulness remain. The properties of these new textures generate transformable attributes which follow the movements of the body smoothly and guarantee the highest levels of comfort and ease. Simultaneously, their soft, almost puffy quality, is inviting touch and fueling the sensual desires for digital/visual tactility on screens. The freedom-infused dreams, leaving the home-but keeping the comfort, translate into a breathable softness regarding colors as well. The look seems dipped into diffuse pastels and other soft harmonies, which underline the light and purifying feeling of liberation awaiting post-pandemic.

Stay on trend !

Livetrend is an all in one solution to master the trends and your market in real time to create best-seller collection. Their technology collects, enriches and classifies information and images from e-commerce websites and Instagram. They use artificial intelligence to analyze them and help brands create the right product at the right time.

Build successful collections and increase your bestsellers relying on Livetrend data-empowered trend analysis.

Contact livetrend.co and follow them on instagram @livetrend.co